For the rivals chosen to signify their residence international locations on the Olympic Games, first impressions matter.
Certain, the significance of medal counts cannot be understated, however for a highlight as vivid because the one shined by the world’s premiere sporting occasion, style can play an integral function in telling a staff or athlete’s story.
For the 2020 Tokyo Olympics, kicking off July 23 and concluding August 8, Ralph Lauren designed a group of quintessentially Americana uniforms for Team USA. The story Ralph Lauren and the U.S. hope to unfold? Defending the planet.
As such, ensembles have been created with consciously-sourced supplies and dyed by way of a way that makes use of much less chemical compounds, water and vitality.
Likewise, Nike‘s recreation plan was sustainability when outfitting the basketball, monitor and area, soccer and skateboarding teams. The latter sport, which can make its Olympic debut in Tokyo, will see U.S., French and Brazilian skate boarders decked out in vibrant designs product of recycled polyester.